Data profiling
Do you really know your customers?
Do you know who you should be targeting?
Are you wasting valuable resources by mailing the wrong people?
Capsule8 can provide a complete picture of your client base. We can identify key characteristics such as age, gender, affluence, etc. We can tell you about the type of property that they live in, how long they have lived there and provide an insight into their lifestyle. This insight can be as detailed as you need.
We will analyse your existing client base, using various lifestyle databases, to build a profile of your specific customer groups. We will work with you to determine your requirements and construct the profiles accordingly.
This profile can then be incorporated into a prospect database to easily identify the key prospects in your area (i.e. those with the same characteristics and ability to spend as your customer base). This can then be used to generate mailing lists of those people who are relevant to your specific product.
