Data cleaning
Every day 1,600 people die, 18,000 registrations are received for the Telephone Preference Service, 240 businesses move premises and 18,000 people move house.
All of these changes cause consumer and business data to rapidly decay. The integrity of the consumer and business data used within customer communications and marketing campaigns has a direct impact on the response rates, campaign costs and a consumer’s perception of the organisation.
Data cleansing enables organisations to address these issues by: Reducing costs associated with contacting individuals who cannot or will not respond Improving the effectiveness of communications to consumers, improving response rates and return on marketing investment.
Reducing the risk of causing consumer annoyance and damaging brand reputation. Ensuring that data and marketing communications are compliant with the numerous data regulatory requirements.
